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Æsthetic Images provides Web design, development, and
management services in several areas. We will work with you
to do any or all of the following, as appropriate to your
site and your needs:
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Envisioning Define
your aims and objectives for your web site, including
your business or æsthetic goals, the attitude/atmosphere
you want to project, and of course your budget. |
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Audience definition
Identify the people you aim to reach and the
goals they have (mostly involving finding information)
that you want your site to help them achieve. |
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Information design
Define and organize your content and your message
so that your site will make sense to your audience and
will help them find what they seek. Define the interconnections
among the content areas. Refine your content to make
the writing appropriate for the Web and for your audience. |
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Interaction design
Determine the level of interactivity the site
will have. Design how people will navigate your site
and how it will present them with choices and feedback. |
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Visual design
Create page layouts, color schemes, and digital images
to communicate the mood you envision. Through collaboration
with our outside graphic design expert, create a logo
and other graphics for your site. |
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Site construction
Build the web pages that constitute your site, and test
them to make sure that the design works as intended.
Create an icon from your logo for site visitors' "Favorites"
list. (We use Macromedia Dreamweaver, Adobe Photoshop,
cascading style sheets, and JavaScript.) |
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Search engine support
Define keywords and descriptive information to
help search engines find your site. Submit your site
to search engines. Link to your site from our Portfolio
page, to help improve your visibility in search
results lists. |
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Site management
Assist you in finding an Internet Service Provider (ISP)
and in registering your domain name. Upload
the content to your web space. Maintain the content.
If your ISP supports it, maintain your email addresses
and other site hosting features. |
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Additional services
We have a substantial library
of stock photography that is available for you to
license for Web use. Our graphic design collaborator
can also assist you with printed materials such
as flyers, brochures, and business cards that
incorporate your logo and coordinate with the look
of your web site. We can incorporate any images, sounds,
and movies that you provide. |
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If you already have a web site and want to improve or enhance
it, we can also provide a usability/accessibility
assessment to support design enhancement. We review
your site from the perspective of your intended audience,
looking at how well it meets best practice in Web usability
and accessibility design and how well it supports your audience
in reaching their goals. This produces a report of "what's
good" and "what could use improvement "
about your site.
We've been doing Web design and development work since early
1997 and have been involved in usability and interaction design
since 1982. Here is a portfolio
of our more recent work.
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| What we don't do e-commerce,
secure sites, movies, animation (unless you provide the images),
Java, Flash, AJAX, ColdFusion, ASP, FrontPage extensions. And probably
other things as well; if you're not sure, please
ask. But we know people who do, and we can work with them. |
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